Marketing can be defined as a process through which the needs of consumers are identified and satisfied, profitably. In order to satisfy these needs a series of activities are taken into consideration that create values for consumers, partners of business, stakeholders and society at large. Over the years, the entire focus of marketing has shifted on customers and each activity is seen from the customer point of view, so that a greater value can be created for the consumers. Due to its essential contribution to the field of management, it is seen as one of the core functional department of the management.

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